According to the experts from Morgan Stanley, in four years time there will be more users of the mobile Internet than the stationary one. We may assess that more or less 85-90 % of people in Poland actively use mobile phones. 2011 is the first year in which the number of sold smartphones will have a significant contribution to the market of all mobile phones sold in Poland (about 40%). As highlighted by Pyramid Research, smartphones will account for even 60 % of the Polish market in 2015, thus there is a good chance that the Polish smartphone market will be the fastest developing market in central eastern Europe.
There is an obvious trend in the mobile phone market concerning the participation of given mobile systems. Undoubtedly, the leader − Symbian – is systematically losing market share, whereas iOS will maintain a stable position (15-20% of market share), and every quarter and year, Android will gain market share.
Currently, Poles have 600-650 thousand iPhones and about one million mobile phones with an Android system. According to the analysts from Gfk Polonia and Macoscope, about 100 thousand tablets will soon penetrate the Polish market. Following different prognoses, there will be 70-75% penetration by iPads.